National Academies:

New Heroes

Hans Peter Brøndmo

Hans Peter Brondmo has spent his life working at the edge of what works and what almost works.

When I met him, there was a grounded clarity in the way he spoke about technology. Not as abstraction, not as promise, but as something that either holds up in the real world or doesn’t. That distinction has shaped his entire career.

Long before robotics, Hans Peter was building in the early days of the internet, when the rules were still being written. He founded and led multiple companies, including one of the first internet advertising platforms, helping define how businesses and people would connect online. It was a time of fast bets and uncertain outcomes, and he learned how to navigate both. How to build something, test it, break it, and rebuild it again. That entrepreneurial foundation never left him.

What changed was the domain.

At Google, Hans Peter turned his attention to robotics, first leading efforts within the company and later running Everyday Robots. The ambition was deceptively simple. Create machines that could operate in the spaces humans already inhabit. Offices, kitchens, shared environments where nothing is standardized and everything is in motion. No controlled conditions. No perfectly labeled data. Just the real world, with all its unpredictability.

That is where most robotic systems fail.

A robot can perform flawlessly in a lab and still struggle with something as basic as a misplaced chair or a shifting light source. Hans Peter leaned into those problems. The small, stubborn details that don’t show up in demos but define whether a system is useful. Under his leadership, Everyday Robots focused on tasks like cleaning, sorting, and assisting. Not glamorous, but essential. Work that forced the machines to adapt, to learn, to operate alongside people without friction.

He speaks about robotics with a kind of measured honesty. There is no exaggeration in it. He understands how limited the field still is, how far it has to go before machines can move through the world with the same ease as a person. But he also sees the path forward. Not as a sudden breakthrough, but as a long sequence of incremental advances. Better perception. Better manipulation. Better learning systems that improve over time through experience.

What stands out is his belief that robots are not separate from us. They are systems that need to integrate into human environments, to coexist, to be useful without getting in the way. That requires not just technical progress, but a deep understanding of how people live and work.

There is a patience to his thinking. A willingness to stay with hard problems long enough to make them real.

You come away with the sense that the future of robotics will not be defined by spectacle or singular moments. It will be built, piece by piece, by people like Hans Peter. Builders who are willing to confront the messy reality of the world and keep refining until something once improbable becomes quietly dependable.


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